Privacy Policy

Niora Labs AB (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy  explains how your personal information is collected, used, and disclosed by Niora Labs AB.  This Privacy Policy applies to our website, and its associated subdomains (collectively, our  “Service”) alongside our application, Niora Labs AB. By accessing or using our Service, you  signify that you have read, understood, and agree to our collection, storage, use, and  disclosure of your personal information as described in this Privacy Policy and our Terms of  Service.  Definitions and key terms  To help explain things as clearly as possible in this Privacy Policy, every time any of these  terms are referenced, are strictly defined as: 

• ”Cookie”: small amount of data generated by a website and saved by your web  browser. It is used to identify your browser, provide analytics, remember information  about you such as your language preference or login information. 
• ”Company”: when this policy mentions “Company,” “we,” “us,” or “our,” it refers to  Niora Labs AB, (Box 304, 116 74 Stockholm) that is responsible for your information  under this Privacy Policy. 
• ”Country”: where Niora Labs AB or the owners/founders of Niora Labs AB are based,  in this case is Sweden 
• ”Customer”: refers to the company, organization or person that signs up to use the  Niora Labs AB Service to manage the relationships with your consumers or service  users. 
• ”Device”: any internet connected device such as a phone, tablet, computer or any  other device that can be used to visit Niora Labs AB and use the services. • ”IP address”: Every device connected to the Internet is assigned a number known as  an Internet protocol (IP) address. These numbers are usually assigned in geographic  blocks. An IP address can often be used to identify the location from which a device is  connected to the Internet. 
• ”Personnel”: refers to those individuals who are employed by Niora Labs AB or are  under contract to perform a service on behalf of one of the parties. 
• ”Personal Data”: any information that directly, indirectly, or in connection with other  information — including a personal identification number — allows for the identification  or identifiability of a natural person. 
• ”Service”: refers to the service provided by Niora Labs AB as described in the relative  terms (if available) and on this platform. 
• ”Third-party service”: refers to advertisers, contest sponsors, promotional and  marketing partners, and others who provide our content or whose products or services  we think may interest you. 
• ”Website”: Niora Labs AB’s site, which can be accessed via this URL. • ”You”: a person or entity that is registered with Niora Labs AB to use the Services. 

What Information Do We Collect?  We collect information from you when you visit our website, register on our site, place an order,  subscribe to our newsletter, respond to a survey or fill out a form.

• Name / Username 
• Phone Numbers 
• Email Addresses 
• Job Titles 

How Do We Use The Information We Collect?  Any of the information we collect from you may be used in one of the following ways: 

• To personalize your experience (your information helps us to better respond to your  individual needs) 
• To improve our website (we continually strive to improve our website offerings based  on the information and feedback we receive from you) 
• To improve customer service (your information helps us to more effectively respond to  your customer service requests and support needs) 
• To process transactions 
• To administer a contest, promotion, survey or other site feature 
• To send periodic emails 
• To establish contact with you by phone or e-mail in connection with the provision of our  services, to respond to inquiries, or to provide information related to your account or  transactions. 

When does Niora Labs AB use end user information from third parties?  Niora Labs AB will collect End User Data necessary to provide the Niora Labs AB services to  our customers.  End users may voluntarily provide us with information they have made available on social  media websites. If you provide us with any such information, we may collect publicly available  information from the social media websites you have indicated. You can control how much of  your information social media websites make public by visiting these websites and changing  your privacy settings.  When does Niora Labs AB use customer information from third parties?  We receive some information from the third parties when you contact us. For example, when  you submit your email address to us to show interest in becoming a Niora Labs AB customer,  we receive information from a third party that provides automated fraud detection services to   Niora Labs AB. We also occasionally collect information that is made publicly available on  social media websites. You can control how much of your information social media websites  make public by visiting these websites and changing your privacy settings.  Do we share the information we collect with third parties?  We may share the information that we collect, both personal and non-personal, with third  parties such as advertisers, contest sponsors, promotional and marketing partners, and others  who provide our content or whose products or services we think may interest you. We may also  share it with our current and future affiliated companies and business partners, and if we are  involved in a merger, asset sale or other business reorganization, we may also share or  transfer your personal and non-personal information to our successors-in-interest.  We may engage trusted third party service providers to perform functions and provide services  to us, such as hosting and maintaining our servers and the website, database storage and  management, e-mail management, storage marketing, credit card processing, customer  service and fulfilling orders for products and services you may purchase through the website.  We will likely share your personal information, and possibly some non-personal information,  with these third parties to enable them to perform these services for us and for you.  We may share portions of our log file data, including IP addresses, for analytics purposes with  third parties such as web analytics partners, application developers, and ad networks. If your IP  address is shared, it may be used to estimate general location and other technographics such  as connection speed, whether you have visited the website in a shared location, and type of  the device used to visit the website. They may aggregate information about our advertising and  what you see on the website and then provide auditing, research and reporting for us and our  advertisers. 

  We may also disclose personal and non-personal information about you to government or law  enforcement officials or private parties as we, in our sole discretion, believe necessary or  appropriate in order to respond to claims, legal process (including subpoenas), to protect our  rights and interests or those of a third party, the safety of the public or any person, to prevent or  stop any illegal, unethical, or legally actionable activity, or to otherwise comply with applicable  court orders, laws, rules and regulations.  Where and when is information collected from customers and end users?  Niora Labs AB will collect personal information that you submit to us. We may also receive  personal information about you from third parties as described above.  How Do We Use Your Email Address?  By submitting your email address on this website, you agree to receive emails from us. You  can cancel your participation in any of these email lists at any time by clicking on the opt-out  link or other unsubscribe option that is included in the respective email. We only send emails to  people who have authorized us to contact them, either directly, or through a third party. We do  not send unsolicited commercial emails, because we hate spam as much as you do. By  submitting your email address, you also agree to allow us to use your email address for  customer audience targeting on sites like Facebook, where we display custom advertising to  specific people who have opted-in to receive communications from us. Email addresses  submitted only through the order processing page will be used for the sole purpose of sending  you information and updates pertaining to your order. If, however, you have provided the same  email to us through another method, we may use it for any of the purposes stated in this Policy.  Note: If at any time you would like to unsubscribe from receiving future emails, we include  detailed unsubscribe instructions at the bottom of each email.  How Long Do We Keep Your Information?  We keep your information only so long as we need it to provide Niora Labs AB to you and fulfill  the purposes described in this policy. This is also the case for anyone that we share your  information with and who carries out services on our behalf. When we no longer need to use  your information and there is no need for us to keep it to comply with our legal or regulatory  obligations, we’ll either remove it from our systems or depersonalize it so that we can’t identify  you.  How Do We Protect Your Information?  We implement a variety of security measures to maintain the safety of your personal  information when you place an order or enter, submit, or access your personal information. We  offer the use of a secure server. We cannot, however, ensure or warrant the absolute security  of any information you transmit to Niora Labs AB or guarantee that your information on the  Service may not be accessed, disclosed, altered, or destroyed by a breach of any of our  physical, technical, or managerial safeguards.  Could my information be transferred to other countries?  Niora Labs AB is incorporated in Sweden. Information collected via our website, through direct  interactions with you, or from use of our help services may be transferred from time to time to  our offices or personnel, or to third parties, located throughout the world, and may be viewed  and hosted anywhere in the world, including countries that may not have laws of general  applicability regulating the use and transfer of such data. To the fullest extent allowed by  applicable law, by using any of the above, you voluntarily consent to the trans-border transfer  and hosting of such information.  Is the information collected through the Niora Labs AB Service secure?  We take precautions to protect the security of your information. We have physical, electronic,  and managerial procedures to help safeguard, prevent unauthorized access, maintain data  security, and correctly use your information. However, neither people nor security systems are  foolproof, including encryption systems. In addition, people can commit intentional crimes,  make mistakes or fail to follow policies. Therefore, while we use reasonable efforts to protect  your personal information, we cannot guarantee its absolute security. If applicable law imposes  any non-disclaimable duty to protect your personal information, you agree that intentional  misconduct will be the standards used to measure our compliance with that duty.  Can I update or correct my information?  The rights you have to request updates or corrections to the information Niora Labs AB collects  depend on your relationship with Niora Labs AB. Personnel may update or correct their  information as detailed in our internal company employment policies.  Customers have the right to request the restriction of certain uses and disclosures of personally  identifiable information as follows. You can contact us in order to (1) update or correct your  personally identifiable information, (2) change your preferences with respect to  communications and other information you receive from us, or (3) delete the personally  identifiable information maintained about you on our systems (subject to the following  paragraph), by cancelling your account. Such updates, corrections, changes and deletions will  have no effect on other information that we maintain, or information that we have provided to  third parties in accordance with this Privacy Policy prior to such update, correction, change or  deletion. To protect your privacy and security, we may take reasonable steps (such as  requesting a unique password) to verify your identity before granting you profile access or  making corrections. You are responsible for maintaining the secrecy of your unique password  and account information at all times.  You should be aware that it is not technologically possible to remove each and every record of  the information you have provided to us from our system. The need to back up our systems to  protect information from inadvertent loss means that a copy of your information may exist in a   non-erasable form that will be difficult or impossible for us to locate. Promptly after receiving  your request, all personal information stored in databases we actively use, and other readily  searchable media will be updated, corrected, changed or deleted, as appropriate, as soon as  and to the extent reasonably and technically practicable.  If you are an end user and wish to update, delete, or receive any information we have about  you, you may do so by contacting the organization of which you are a customer. Personnel  If you are a Niora Labs AB worker or applicant, we collect information you voluntarily provide to  us. We use the information collected for Human Resources purposes in order to administer  benefits to workers and screen applicants.  You may contact us in order to (1) update or correct your information, (2) change your  preferences with respect to communications and other information you receive from us, or (3)  receive a record of the information we have relating to you. Such updates, corrections,  changes and deletions will have no effect on other information that we maintain, or information  that we have provided to third parties in accordance with this Privacy Policy prior to such  update, correction, change or deletion.  Sale of Business  We reserve the right to transfer information to a third party in the event of a sale, merger or  other transfer of all or substantially all of the assets of Niora Labs AB or any of its Corporate  Affiliates (as defined herein), or that portion of Niora Labs AB or any of its Corporate Affiliates  to which the Service relates, or in the event that we discontinue our business or file a petition or  have filed against us a petition in bankruptcy, reorganization or similar proceeding, provided  that the third party agrees to adhere to the terms of this Privacy Policy.  Affiliates  We may disclose information (including personal information) about you to our Corporate  Affiliates. For purposes of this Privacy Policy, “Corporate Affiliate” means any person or entity  which directly or indirectly controls, is controlled by or is under common control with Niora Labs  AB, whether by ownership or otherwise. Any information relating to you that we provide to our  Corporate Affiliates will be treated by those Corporate Affiliates in accordance with the terms of  this Privacy Policy.  Governing Law  This Privacy Policy is governed by the laws of Sweden without regard to its conflict of laws  provision. You consent to the exclusive jurisdiction of the courts in connection with any action  or dispute arising between the parties under or in connection with this Privacy Policy except for  those individuals who may have rights to make claims under Privacy Shield, or the Swiss-US  framework.  The laws of Sweden, excluding its conflicts of law rules, shall govern this Agreement and your  use of the website. Your use of the website may also be subject to other local, state, national,  or international laws.  By using Niora Labs AB or contacting us directly, you signify your acceptance of this Privacy  Policy. If you do not agree to this Privacy Policy, you should not engage with our website, or  use our services. Continued use of the website, direct engagement with us, or following the  posting of changes to this Privacy Policy that do not significantly affect the use or disclosure of  your personal information will mean that you accept those changes.  Your Consent  We’ve updated our Privacy Policy to provide you with complete transparency into what is being  set when you visit our site and how it’s being used. By using our website, registering an  account, or making a purchase, you hereby consent to our Privacy Policy and agree to its  terms.  Links to Other Websites  This Privacy Policy applies only to the Services. The Services may contain links to other  websites not operated or controlled by Niora Labs AB. We are not responsible for the content,  accuracy or opinions expressed in such websites, and such websites are not investigated,  monitored or checked for accuracy or completeness by us. Please remember that when you  use a link to go from the Services to another website, our Privacy Policy is no longer in effect.  Your browsing and interaction on any other website, including those that have a link on our  platform, is subject to that website’s own rules and policies. Such third parties may use their  own cookies or other methods to collect information about you.  Cookies  Niora Labs AB uses “Cookies” to identify the areas of our website that you have visited. A  Cookie is a small piece of data stored on your computer or mobile device by your web browser.  We use Cookies to enhance the performance and functionality of our website but are non essential to their use. However, without these cookies, certain functionality like videos may  become unavailable or you would be required to enter your login details every time you visit the  website as we would not be able to remember that you had logged in previously. Most web  browsers can be set to disable the use of Cookies. However, if you disable Cookies, you may  not be able to access functionality on our website correctly or at all. We never place Personally  Identifiable Information in Cookies.  Blocking and disabling cookies and similar technologies  Wherever you’re located you may also set your browser to block cookies and similar  technologies, but this action may block our essential cookies and prevent our website from  functioning properly, and you may not be able to fully utilize all of its features and services. You  should also be aware that you may also lose some saved information (e.g. saved login details,  site preferences) if you block cookies on your browser. Different browsers make different  controls available to you. Disabling a cookie or category of cookie does not delete the cookie  from your browser, you will need to do this yourself from within your browser, you should visit  your browser’s help menu for more information. Remarketing Services  We use remarketing services. What Is Remarketing? In digital marketing, remarketing (or  retargeting) is the practice of serving ads across the internet to people who have already  visited your website. It allows your company to seem like they’re “following” people around the  internet by serving ads on the websites and platforms they use most.  Minor’s Privacy  We do not address anyone under the age of 18. We do not knowingly collect personally  identifiable information from anyone under the age of 13. If You are a parent or guardian and  you are aware that your child has provided us with Personal Data, please contact us. If we  become aware that we have collected Personal Data from anyone under the age of 13 without  verification of parental consent, we take steps to remove that information from our servers.  Changes To Our Privacy Policy  We may change our Service and policies, and we may need to make changes to this Privacy  Policy so that they accurately reflect our Service and policies. Unless otherwise required by  law, we will notify you (for example, through our Service) before we make changes to this  Privacy Policy and give you an opportunity to review them before they go into effect. Then, if  you continue to use the Service, you will be bound by the updated Privacy Policy. If you do not  want to agree to this or any updated Privacy Policy, you can delete your account.  Third-Party Services  We may display, include or make available third-party content (including data, information,  applications and other products services) or provide links to third-party websites or services  (“Third- Party Services”).  You acknowledge and agree that Niora Labs AB shall not be responsible for any Third-Party  Services, including their accuracy, completeness, timeliness, validity, copyright compliance,  legality, decency, quality or any other aspect thereof. Niora Labs AB does not assume and  shall not have any liability or responsibility to you or any other person or entity for any Third Party Services.  Third-Party Services and links thereto are provided solely as a convenience to you and you  access and use them entirely at your own risk and subject to such third parties’ terms and  conditions.  Tracking Technologies  Cookies  We use Cookies to enhance the performance and functionality of our website but are non essential to their use. However, without these cookies, certain functionality like videos may  become unavailable or you would be required to enter your login details every time you visit the  website as we would not be able to remember that you had logged in previously.  Local Storage  Local Storage sometimes known as DOM storage, provides web apps with methods and  protocols for storing client-side data. Web storage supports persistent data storage, similar to  cookies but with a greatly enhanced capacity and no information stored in the HTTP request  header.  Sessions  Niora Labs AB uses “Sessions” to identify the areas of our website that you have visited. A  Session is a small piece of data stored on your computer or mobile device by your web  browser.  Information about General Data Protection Regulation (GDPR)  We may be collecting and using information from you if you are from the European Economic  Area (EEA), and in this section of our Privacy Policy we are going to explain exactly how and  why is this data collected, and how we maintain this data under protection from being  replicated or used in the wrong way.  What is GDPR?  GDPR is an EU-wide privacy and data protection law that regulates how EU residents’ data is  protected by companies and enhances the control the EU residents have, over their personal  data.  The GDPR is relevant to any globally operating company and not just the EU-based  businesses and EU residents. Our customers’ data is important irrespective of where they are  located, which is why we have implemented GDPR controls as our baseline standard for all our  operations worldwide.  What is personal data?  Any data that relates to an identifiable or identified individual. GDPR covers a broad spectrum  of information that could be used on its own, or in combination with other pieces of information,  to identify a person. Personal data extends beyond a person’s name or email address. Some  examples include financial information, political opinions, genetic data, biometric data, IP  addresses, physical address, sexual orientation, and ethnicity.  The Data Protection Principles include requirements such as: 

• Personal data collected must be processed in a fair, legal, and transparent way and  should only be used in a way that a person would reasonably expect. 
• Personal data should only be collected to fulfil a specific purpose and it should only be  used for that purpose. Organizations must specify why they need the personal data  when they collect it. 
• Personal data should be held no longer than necessary to fulfil its purpose. • People covered by the GDPR have the right to access their own personal data. They  can also request a copy of their data, and that their data be updated, deleted,  restricted, or moved to another organization.

Why is GDPR important?  GDPR adds some new requirements regarding how companies should protect individuals’  personal data that they collect and process. It also raises the stakes for compliance by  increasing enforcement and imposing greater fines for breach. Beyond these facts it’s simply  the right thing to do. At Niora Labs AB we strongly believe that your data privacy is very  important and we already have solid security and privacy practices in place that go beyond the  requirements of this new regulation.  Individual Data Subject’s Rights – Data Access, Portability and Deletion  We are committed to helping our customers meet the data subject rights requirements of  GDPR. Niora Labs AB processes or stores all personal data in fully vetted, DPA compliant  vendors. We do store all conversation and personal data for up to 4 years unless your account  is deleted. In which case, we dispose of all data in accordance with our Terms of Service and  Privacy Policy, but we will not hold it longer than 60 days.  We are aware that if you are working with EU customers, you need to be able to provide them  with the ability to access, update, retrieve and remove personal data. We got you! We’ve been  set up as self service from the start and have always given you access to your data and your  customers data. Our customer support team is here for you to answer any questions you might  have about working with the API.  Contact Us  Don’t hesitate to contact us if you have any questions.