Confused by SaaS terms like churn, MRR, or revenue recognition? Our glossary breaks down key concepts in plain English.
Annual Recurring Revenue (ARR) is the predictable revenue that your company expects to receive from customers on an annual basis through subscriptions or long-term contracts. This metric normalizes all your recurring revenue streams to show what you would earn in a single year. ARR excludes one-time fees, setup costs, and variable charges to give you […]
Net Revenue Retention (NRR) measures the percentage of recurring revenue you keep from existing customers over a specific time period, including any upgrades, downgrades, and losses from customers who leave. NRR provides a clear picture of how well your business grows revenue from current customers without relying on new customer acquisition. The metric tells you […]
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