Gustav Westman
Chief Executive Officer
Gustav Westman is a Swedish entrepreneur and technology executive, currently serving as Founder & CEO of Niora.ai. Previously, he founded and led BrightBid from its inception in 2020 through its growth into a publicly listed, international AdTech-SaaS company.
Under his leadership, BrightBid achieved annually recurring revenues (ARR) of ~60 million SEK, expanded into multiple markets including Sweden, Denmark, Norway and the UK, and reached a market valuation of approx. 350 million SEK.
Gustav is recognised in the industry as a thought leader in AI-driven marketing, ad tech, and performance advertising. He has been invited into the Forbes Technology Council for his expertise in combining AI and human insights to improve search engine advertising and conversion performance.
Before BrightBid, Gustav built up strong experience in sales and software/tech companies, giving him hands-on domain knowledge in scaling tech, go-to-market strategies, and optimizing ad spend for growth.
Been mentioned in:
- 14 Industry Leaders on Revenue Forecasting’s Biggest Trap (And How to Avoid It)
- Forbes Technology Council
- Solve a specific problem in a better way — Podcast episode
- Speqta leadership change — News that Gustav was appointed Group CEO (koncern-VD) of Speqta
- How to Deliver Difficult Feedback That Leads to Positive Change
- Fintech’s Hidden Benefits: 21 SMEs Share Collaboration Success Stories
- Grow your company – despite a tough market (webinar / Nordea)
- How to use testimonials to earn backlinks
- Overcoming Unexpected Challenges: Tips for First-Time Entrepreneurs
- We asked experts what advice they’d give to a new entrepreneur on finding customers
Expertise
- Go-to-Market Strategy
- SaaS & B2B Platform Growth
- Startup Leadership
- Digital Marketing
- Sales Strategy
- Subscription management
- Data-Driven Strategy
